James Cameron’s Avatar released back in 2009 was a huge phenomenon and became the biggest box office release globally at $2.79 billion, but eventually lost that spot when Avengers: Endgame took the record away earning $2.797 billion. Now, there is word from The Hollywood Reporter that China has approved a re-release of Avatar later this week.
China’s Film Bureau has approved a surprise plan for the director’s 2009 sci-fi epic Avatar to get a wide re-release in the country on Friday, according to two sources at Chinese movie theater companies, which were informed of the arrangements. The technologically trailblazing blockbuster will be made available to exhibitors for a nationwide release in both Imax 3D and ordinary 3D.
They point-out if Avatar earns $7.4 million it will regain the box office record.
Bringing the film back to China is a good way to prime a new generation for the upcoming sequels and reminding previous audiences about the franchise, since many likely haven’t seen it or haven’t watched it over the last ten-plus years.
James Cameron has been shooting Avatar 2, Avatar 3, and parts of Avatar 4 between California and Wellington, New Zealand. The first sequel, Avatar 2, is set to be released on December 16th, 2022.
AVATAR – On the lush alien world of Pandora live the Na’vi, beings who appear primitive but are highly evolved. Because the planet’s environment is poisonous, human/Na’vi hybrids, called Avatars, must link to human minds to allow for free movement on Pandora. Jake Sully (Sam Worthington), a paralyzed former Marine, becomes mobile again through one such Avatar and falls in love with a Na’vi woman (Zoe Saldana). As a bond with her grows, he is drawn into a battle for the survival of her world.
SOURCE: THE HOLLYWOOD REPORTER