We’ve been waiting almost a full year to finally get to watch the final Daniel Craig outing as James Bond, however, No Time To Die has moved it’s official release date twice already and it looks like there might be another release hiccup on the way. According to a small tidbit from Daily Mail reporter Baz Bamigboye (very reliable for Bond news) another delay for the action blockbuster is expected.
The actress plays an MI6 agent with a licence to kill in No Time To Die. But the 007 movie keeps being postponed. A release date was set for April 2. Expect it to shift again.
We’ll have to wait for official word from EON/MGM concerning No Time To Die‘s release delay.
This wouldn’t be terribly shocking as the pandemic is getting increasingly worse in both the United States and the United Kingdom, both top box office markets for the Bond franchise. There is also the less than speedy distribution and administration of the COVID-19 vaccines in North America. Delaying a couple of months into the summer or even November at this point seems like a foregone conclusion for it’s distributor to avoid a weak box office performance in April.
We have yet to hear about the fate of other movies in the spring but there could be a move from studios to either push releases to later in the year, further offload to streaming services or quickly put together PVOD options for consumers. It seems tougher to find homes for these massive blockbusters given their budgets and projected profits.
Wonder Woman 1984 recently had an extremely tough time earning money at the domestic box office over the holiday season proving that releasing big films theatrically during the pandemic won’t magically create box office dollars even with large studio IP and franchises. It’s also worth mentioning that WarnerMedia’s streaming service HBO Max was a direct competitor with U.S. theaters via their day-and-date release model likely kneecapping those domestic numbers alongside online piracy, a symptom of early digital access.
How major studios and distributors will react to the pandemic in 2021 isn’t fully known at this point as we’re only in January. There are signs that WarnerMedia might pivot from dumping their entire 17 film lineup on HBO Max after backlash and potential lawsuits from Legendary, films like Dune may avoid the day-and-date model. If this extends to other big projects remains to be seen.
NO TIME TO DIE – Bond has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leiter from the CIA turns up asking for help. The mission to rescue a kidnapped scientist turns out to be far more treacherous than expected, leading Bond onto the trail of a mysterious villain armed with dangerous new technology.
SOURCE: DAILY MAIL