MGM Says ‘No Time To Die’ Is Not For Sale Despite Report of Talks With Apple and Netflix

A report from Bloomberg states that MGM has held talks with Netflix and Apple (Apple TV+) about taking the latest James Bond installment titled No Time To Die to streaming with a massive deal, but the studio is declining to comment on those talks pointing out that the film isn’t for sale and they’re committed to releasing the film theatrically.

Metro-Goldwyn-Mayer Inc. held discussions with Apple Inc. and Netflix Inc. about taking its new James Bond film directly to streaming, according to people familiar with the situation, but the studio says it’s committed to a theatrical release.

The film, “No Time to Die,” could fetch hundreds of millions of dollars in a potential streaming sale, said the people, who asked not to be identified because the discussions were private. MGM declined to comment on any talks, but said the film “is not for sale.”

A deal like that would be massive and I have to assume would be extremely pricey given how costly the production budget is to make one of these James Bond films. However, it might cap what the producers, EON, and MGM would end up making in comparison to a regular theatrical run and might not be terribly appealing.

UPDATE: Variety says they were asking for a massive $600 million which was too rich for the streaming companies.

However, multiple insiders at rival studios and companies said that a possible Bond sale was explored overtly, and believe that MGM was at least open to the possibility of unloading their crown jewel for a princely sum. The studio was said to be looking for a deal of roughly $600 million — a price tag that was deemed too rich for two of the free-spending streaming services.

The film recently moved to a theatrical release on April 2nd, 2021.

NO TIME TO DIE – Bond has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leiter from the CIA turns up asking for help. The mission to rescue a kidnapped scientist turns out to be far more treacherous than expected, leading Bond onto the trail of a mysterious villain armed with dangerous new technology. 

SOURCE: BLOOMBERG

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